Actionable Marketing Guide – Do You Have An End of Year Game Plan?

Published: Mon, 12/03/18

Dear ,

Regardless of your holiday plans and 2019 planning, today marks the beginning of December.

You’ve got 4 weeks before the end of the year to get your plans in shape for next year and get your content scheduled.

Or maybe you’re like my colleagues at The Economist, they took the last 2 weeks of December off. Condensing the workload to 2 weeks!

In either case that’s before you deal with your personal life!

While filled with celebrations with family, friends and colleagues, the holiday season brings its share of stress like last minute shopping in over crowded stores and too little sleep.

But the good news is that December also brings opportunities for the astute marketer!

Use these 3 options:

1. Repurpose, republish and/or repromote existing content.

The best way to reduce your content creation workload is to spiff up your road-tested content. Even better it improves your content marketing results at low cost with short time invested!

Buffer Update Article Yeilds 2X Traffic Increase

Need help with improving and upgrading existing content?

Here’s some marketing goodness:

Alternatively, focus on re-promoting your best performing content.

Use these content distribution checklists:

2. Get out and network!

Whether they celebrate the holidays or not, many business people tend to have a lighter workload in December. Due to the holiday spirit and absent colleagues, they’re more willing to meet or chat. If you’re in job search mode or just seeking to expand your personal network, take advantage of this golden opportunity.

BTW--while most companies don’t hire in December, use the time to get on hiring managers’ radar! Further, network from people you know to people you don’t!

Even if you’re introverted, here’s some networking advice.

3. Knock out a major deep work project.

Another alternative for making the most of December is to use the time to tackle a major project that requires deep work (Hat tip: Cal Newport!).

Since clients are busy celebrating and business travel slows down, use this time to develop work that supports your business. Among the obvious choices are training courses and books.

Regardless how you decide to allocate your time this month, take some time to think about what you need on a personal basis. Then you can make smart choices that will make you feel good about yourself.

It may just be that you need time off to unplug and indulge in activities that bring you personal joy!

BTW, if you’re still working on your 2019 plans, here are some helpful tips:

RECOMMEND READING:

Go on--use December to do something that you don’t usually get time to do.

Heidi Cohen,
Actionable Marketing Guide

Happy Marketing,
Heidi

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Actionable Marketing Guide – Do You Have An End of Year Game Plan?

​​​​​​​Social Media Marketing World 2019

Social Media Marketing World 2019