Dear ,
When the UN is in session, New York City’s usual overloaded traffic barely
moves. Even New York’s finest (aka: police) remain helpless to prevent gridlock. So I wasn’t surprised the President arrived late to the UN from his midtown apartment. A more fit man would have abandon the comfort of his vehicle and walked as I did to get to my doctor located around the corner from his New York City residence. My doctor takes a break from his usual jackets and ties on Fridays. He wears black scrubs instead. Having helped a boutique private equity firm acquire two scrubs merchants, I have special “scrubs” radar the way that some women focus on designer
labels. But I
must admit that my doctor is the first medical professional I’ve encountered to wear black scrubs. My husband would say that like many New Yorkers he wears black because he can’t find anything darker. By contrast, my mother would point out that he’s being practical since even dried blood won’t show on black scrubs. Like my doctor, I’m a fan of black clothes regardless of what the Pantone color of the year is. I know that black is the
absence of color, the way the streets feel when they’re bathed in smoke from idling cars that can’t move. Despite the crowds and bad traffic, I’m proud of my city. I believe that it’s safer than most places in the world. So I willingly put up with the inconvenience of the major events and tourists that the city attracts. RECOMMENDED READING: Marketing and Location By contrast, as a consumer, there isn’t a brand in the world from which I’d put up with this level of challenges. BTW, here’s how branding is defined. This week, I’ll be in Philly for Heroic Public Speaking with Michael and Amy Port to continue to hone my speaking skills. I look forward to see how Andrew Davis dazzles this
group. If you’re considering how to improve your professional skills, I strongly recommend attending MarketingProfs B2B Forum in San Francisco November 13-16th. Use code B2B18FRIEND to get $100 off of the current registration
price! Heidi Cohen,
Actionable Marketing Guide Happy
Marketing,
Heidi
P.P.S. If you missed Content Marketing world, you get videos of all the session at
https://cmworld18.onlinepresentations.com/  This is the lowdown for building an addressable audience with consistent content.
BTW, it’s based on my Content Marketing World presentation. If you’d like a copy, you can get it here.
RECOMMENDED RELATED READING:  Skip the once and done approach to social media distribution. Despite reduced organic results, you still need social media to distribute your content marketing!
Featured Authors: Jay Baer and Daniel Lemin |
 Check out what Baer and Lemin have to say about WOM (aka: Word of Mouth Marketing) in their new book.
Join Me and top social media marketers in San Diego, March 20th – March 22. Register now and save – prices go up every
week!
Heidi Cohen Around The Web |
Heidi Cohen was mentioned in the following posts: P.P.S. Again don’t forget you can save $100 on MarketingProfs B2B Forum in San Francisco using the special code B2B18FRIEND
You made it this far. Here's the fine print: Photo: Gridlock, ©2018 Heidi Cohen. Please note: this photo was taken on the west side of Manhattan. |
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Social Media Marketing World 2019