Dear ,

After the rainy remnants of Hurricane Florence left New York City, the weather was clear and warm.

Last Thursday, I had the good fortune to hear my colleague Paul Roetzer of PR2020 talk about Marketing AI at a reception at email marketing firm, ReturnPath. Roetzer explained Marketing AI in non-techie terms. (Check out the MarketingAIInstitute to get up to speed and here are ReturnPath’s resources.)

While I could have studied the information on my own, I used the event to get out and network. Boy am I glad that I did! ​​​​​​​

BTW, here’s why networking is crucial for your content amplification!

In addition to getting the Marketing AI primer I needed, I got the opportunity to reconnect with ReturnPath CEO Matt Blumberg.

Even better, I got to drink in one of the most spectacular views of Manhattan.

You’d think that a born, bred New Yorker would be jaded to 360 degree views but the positioning of 3 Park Avenue and the weather combined to deliver amazing views. 

Located on the 41^st floor of 3 Park Avenue, ReturnPath takes up the entire penthouse floor. The building has a square base that’s offset 45 degrees within a square. As a result, the panoramas show the buildings at unusual angles making it challenging to figure out which buildings you’re viewing.

One of my favorite views was looking up Park Avenue with its green esplanade to Grand Central with the Met Life Building set behind it. You can see the traffic get diverted around the building.

By contrast, looking downtown, the Flatiron Building, one of my favorites was nestled amidst similar height buildings. It didn’t stand out the way it does at street level dividing Broadway from Fifth Avenue.

For me, the visit was talk-worthy for the view and ability to walk around ReturnPath’s offices.

In their latest book, Talk Triggers, Jay Baer and Daniel Lemin outline 4 requirements for a talk-trigger:

• Must be remarkable
• Must be relevant
• Must be repeatable
• Must be reasonable

RECOMMENDED READING:

• Micro-Influencers
• How To Wow Your Customers

BTW, It’s a good think that I don’t work at ReturnPath since I’d never get anything done. I’d be staring out the window all day.

When I worked in Citigroup Center, I had an office on the 25^th floor that faced west across 53^rd Street. I loved staring out and watching the sunset over the Hudson. Fortunately for the bank, my desk was positioned to face towards the door reducing my street gazing time.

On the subject of Talk Triggers, I was one of the fortunate talk-worthy influencers who received a box of talk triggering goodies from Jay and Daniel.

Despite my inner anti-waste eco-friendly self, I loved that the goodies came in a big box that could hold its own next to my newlywed neighbor's never-ending pile of packages. (I think that she single-handedly keeps the online economy going.)

In addition to Talk Triggers, the box was filled with a stuffed alpaca, chocolate chip cookies and a pink headband.

While some of my peers have already taken to the social media airways to talk about their loot, my husband and I took the book and the alpaca to Brighton Beach for a scenic location shoot. We were very lucky the air was remarkably clear.

Actionable Marketing Guide Tactic:

• Ask yourself, “What can you do to make your business talkworthy?”

BTW, if you’re a B2B marketer, there’s still time to get your ticket to MarketingProfs B2B Forum. It’s in San Francisco, November 13-16th.

Use code B2B18FRIEND to get $100 off of the current registration price!

PS: If you missed my #CMWorld presentation, you can still get a copy of my presentation slides as well as the outtakes. Just click here!

Click here to get this and previous AMG newsletters on the Web.

​​​​​​​Use the TIP Method to improve your content distribution. More importantly associate your content with measurable results.

​​​​​​​Please stop talking about the goldfish. Instead take advantage of these 3 forms of audience attention; sustained, selective and aternating. ​​​​​​​

​​​​​​​​​​​​​Conferences increase the chances of getting your audience to focus on your content!

RECOMMENDED READING:

• Conferences: Live Event Content Marketing
  
• 20+Conference Blog Posts You Can Steal!​​​​​​​

​​​​​​​Social Media Marketing World 2019

Heidi Cohen was mentioned in the following posts:

• Ivana Taylor tapped Heidi to add her insights to Apply These 11 Techniques for Getting the Most Out of Cleveland’s Content Marketing World.
  
  
• Gemma Joyce of Brandwatch reached out to Heidi Cohen to get her insights on Creating How To Content. (BTW, it includes useful charts!)