Actionable Marketing Guide Newsletter – Bomb Cyclone!
Published: Mon, 01/08/18
actionable marketing guide
Dear , While some rays of sun are trying to peak through the buildings on my block, New York City still shivers along side of mounds of snow against the street curbs. The grey slushy ice puddles at corners and winds race from river to river. They’re the remains of the “Bomb Cyclone” that hit the east coast of the US this past week. According to the BBC, it’s an explosive cyclogenesis. This linguistic mouthful occurs when the central pressure of a low pressure system falls by 24 millibars in 24 hours and can result in violent winds developing around the system.
Weather forecasters and comics alike have had fun naming and describing this extreme winter weather using scary words. (I particularly liked The Daily Show’s Treavor Noah’s rant.) For marketers, especially those interested in content, there’s a lesson in the fact that the news media maximized the interest in this weather event. It’s difficult to create viewer interest in news stories when information doesn’t change much from day-to-day. As a friend of mine who was working at Newsweek while I was at The Economist said during the 2000 US presidential election: nothing sells the news like news. For your story to attract attention, you need a hook even if one doesn’t exist. Journalists are trained to find a hook even if one doesn’t exist because they have media space to fill. Tapping into people’s emotions and needs is a great way to create content. Actionable Content Marketing and Blogging Tips:
As we start the second week of January, give yourself a pat on the back for making it through the first week of 2108. The New Year is filled with lots of baggage that can be as stressful. It’s full of expectations, resolutions and new goals. Give yourself the freedom and time to figure out what you really want to achieve in 2018. Consider your goals in terms of your family and friends relationships, your health, your job and career, your spiritual being, and your hobby or special interest. Ask yourself: “What will make me feel more fulfilled?” Write these ideas down and assess them. Where appropriate ask your family, friends and colleagues for input. Once you’ve done that, figure out the steps you need to take to achieve them. Make sure that some of the first steps are easy-to-accomplish. If you’re seeking to improve your marketing skills, I suggest that you check out some great offerings such as Spin Sucks’s 30 Day Challenge. (BTW, there’s a Spin Sucks ebook, THE COMMUNICATOR'S PLAYBOOK, for those of you who have trouble keeping up!) If you’re seeking to expand your knowledge of social media and related content creation, please join me at Social Media Marketing World in San Diego. This year, Social Media Examiner is celebrating content creators with a special, lower priced option (that includes my content creation session!) Happy marketing, Heidi Cohen
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Social Media Marketing World 2018 Brought to you by Social Media Examiner, this is the conference for anyone wanting to learn how to make the most of social media and meet the companies and experts in the field. Join me at this exciting event. I’ll be speaking about Content Creation. This year you have a wider choice of attendance options:
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Annual Content Planning: How To Kickstart Filling Your Editorial Calendar
Instead of sitting with your fingers hovering over your keyboard waiting for words to magically appear on your screen, tap into the power of annual content planning. To get your content marketing on track to succeed, use annual content planned around specific times and events. Continue reading 5 Top 2017 Marketing Trends And 2018 Marketing Implications
The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017):
Chief Marketing Officers at Work – Book Interview
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HEIDI COHEN AROUND THE WEB |
Heidi Cohen was one of 65 entrepreneurs who contributed to Mike Allton’s Entrepreneurial Roundup. Using a baseball metaphor, Mike assembles experts' input on what to do when faced with the “Green Monster” of self-doubt.
Actionable Marketing Guide joined SnapApp’s list of top content marketing blogs. Check out this list to fill your feeds and keep up on the latest information.
My colleague Melonie Dodaro has put together a great post on digital marketing in 2018. It’s worth your time to see what’s coming and how to invest your budget
Hat tip to Lisa Jenkins for her Social Media roundup of 2018 predictions. (BTW—Lisa and these pros will be at Social Media Marketing World next month!)
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