actionable marketing guide

Dear ,

Overnight New York temperatures dropped 10+ degrees announcing fall’s chilly arrival.

While there is lots to love about fall—the colored leaves and crisp air—especially for a knitter, I’ve hung on to these last warm, humid days that frizz my hair as if they’ll never return.

Last weekend I had trouble packing for Michael and Amy Port’s Heroic Public Speaking Conference in Philadelphia since my weather app predicted temperatures in the 90s.

It was my first conference as an attendee in a long time. As theater people, the Ports start promptly at 8:00 am. They recommend you get to the Kimmel Center early to get a good seat. The schedule goes non-stop from 8:00 am until 5:00pm every day.

Beyond the few friendly faces I knew (Hat tip: Ileane Smith, Brian Massey, Melanie Deziel, Debbie Weil and Tyler Anderson), the attendees were amazing. Each had at least one deeply personal story to share.

As a social media marketer, I’d be remiss if I didn’t give Larry Kay a shout out. A Syracuse trained journalist, Kay has amassed over 2+ million followers for his Positively Woof Facebook page. (BTW, Kay never mentioned his massive following—Michael Port did from the stage!)

But more importantly each attendee was ready to jump in and help their peers grow.

Ask yourself: When was the last time, you attended a conference where support for your peers was encouraged?

Yet many of the activities were done in pairs or small groups. As a result, you really got to know your peers and build relationships since many of the stories related to big stuff.

This week I’m off to MarketingProfs B2B Forum, one of my favorite conferences.  If you’re going to be there, please join me for my presentation, The Inside Scoop on 3 Proven Steps to Content Amplification and Distribution. It’s Wednesday from 3:15pm until 4:00pm.

I love that the MarketingProfs team continues to change things up. This year, there are huddles after each presentation to give attendees time to get their questions answered in a less formal setting.

Of course after attending Heroic Public Speaking, I came home and changed my entire MarketingProfs B2B presentation. But don’t worry—it’s going to be great!

Here’s a sneak peak at one of my slides based on Heroic Public Speaking.

Later this month, I’ll be attending Incite’s Brand Marketing Summit here in New York City. I’m excited to learn from a great selection of CMOs on Engagement in the Era of Personalization. Please join me.

Happy Marketing
Heidi.

Heidi Cohen
Actionable Marketing Guide

P.S. For those of you who plan ahead, now's the time to get your ticket for Social Media Marketing World 2018 this coming March. If it’s too big an investment consider getting a creator’s pass (which includes my session on blogging.) Act now and save! The current promotional sale ends Friday. 

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MarketingProfs B2B Forum 2017

MarketingProfs B2B forum is one of my favorite conferences of the year. Join me in Boston, October 3-5, 2017, for an exciting program and fun events. There's still time to register.
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​​​​​​​Social Media Marketing World 2018 is just around the corner (February 28 - March 2, 2018, at the San Diego Convention Center.)

Brought to you by Social Media Examiner, this is the conference for anyone wanting to learn how to make the most of social media and meet the companies and experts in the field.

Join me at this exciting event. Don't delay – the current promotion ends Friday!

• Heidi Cohen participated in Aaron Orendorff’s massive update to his post: How To Network At A Conference. This article is a lesson not only in how to gain recognition at a conference but also how to transform existing content into massive content.

• Heidi Cohen was among the Top 50 Women In Content Marketing. W00t! Hat tip to Lee Odden and his Top Rank Marketing team for compiling this along with Traackr.
  
  

• Heidi Cohen was tapped to talk about low cost local small business marketing on Aadly blog. It’s worthwhile advice you can use from 9 influencers.