actionable marketing guide

Dear ,

I can’t believe this week is Social Media Marketing World 2017.

Do you ever feel that way about something you’ve been looking forward to?

You have to pinch yourself since you can’t quite believe that the event has actually arrived.

Of all the conferences I attend, Social Media Marketing World is one of my favorites.

It’s not just that social media marketing is a topic that’s near and dear to my heart, but also that the event takes place in San Diego. Need I say more?

The weather is always beautiful and the people are always friendly. 

Beyond that, the Social Media Examiner team work hard to ensure that everyone has a great time. No detail is too small (and they sweat all of them!)

It’s a lesson in how to run a live event. Everything has a contingency plan.Unlike many other conferences where planners change things up every year, Mike Stelzner and his team play many of the crowd pleasers.

Take a page from Razor Social’s Ian Cleary. He spends most of his time networking. He skips the private parties and heads to the main events. Further, he’s often found chatting with the who’s who of social media.

If you’re going to Social Media Marketing World, at a minimum, plan your schedule on your trip there. Have a list of the sessions you want to see and people you’d like to meet.

As part of your conference plan, don’t forget to create conference related content.

While many of the presenters are there to network, don’t keep trying to push your agenda or get them to listen to you for more than a few minutes.

Whether you’re attending SMMW17 or not, take the time to brush up your elevator speech. Specifically, what do you want strangers to remember about you when they meet you? How can you make it memorable?

This applies to everyone you meet. Never underestimate the value of positioning yourself before others do it for you.

Before you tell me that you’re not a business and you don’t need branding, take a deep breath.

Take out your smartphone and check how you appear to others around you with a photo or a mirror app.

Not sure what you should say?

Ask a few colleagues you trust for their input.

Put their feedback down on paper and let it sit a couple of days. You need to be willing to accept their responses.

Then go through it and see how it matches up with your perspective. Are there aspects you don’t like? Do you feel stuck in the past?

You have the opportunity to recreate your elevator pitch and hone it to fit the person you want to present yourself as. Like your LinkedIn profile it should be forward looking.

If you’re going to be at Social Media Marketing World, please come up and introduce yourself. I’m always happy to meet my readers.

Happy Marketing
Heidi.

Heidi Cohen
Actionable Marketing Guide

Earned Social Media Shares Trump Owned: 
What You Need To Know

Content Marketer’s Guide To Attending Conferences

• Top Rank’s Lee Odden, the master of influencer marketing, does it again with a great Top 50 Social Media Marketing Influencers at SMMW17. It’s worth your time even if you’re not attending to help you fill your Twitter lists. 
  50 Social Media Marketing Influencers to Follow in 2017 #SMMW17
  
  
• Heidi Cohen is one of the 45 Influencers Share Their Best Networking Tips. This article is worth your time since it’s not your typical collection of influencers. Further, a number of the participants give very in-depth answers across a vary of platforms. 
  
  
• Heidi Cohen was one of 95 experts tapped for Mike Alton's epic roundup post: 95 Experts Reveal Their 3 “Must-Do’s” for Solopreneur Success. More important than the numbers, this article is a resource you can use to dramatically improve your business and your life.

10 Ways to Improve Your Content Marketing Today

Learn rules to achieve loyal fans by producing great content.

Great content shows that you understand the customer and their problems and that you want and are able to help them. Freely give away advice and information.

If you can address the issues your prospects care most about with a solution or perspective in which your company has real expertise, customers tend to respond positively, becoming loyal supporters, even evangelists.

Find out how to:

• Focus your content on the target customer
• Gain the most possible exposure for your content
• Make your content impactful

From NetLine Corporation                  ( Limited number available – act now! )