actionable marketing guide

Dear ,

If you’re like me, you’re knee-deep in executing your end-of-year marketing and putting finishing touches on your 2017 plans.

As if that weren’t enough, you’ve got holiday shopping and more fun celebrations to squeeze into your schedule.

Stay with me for a few minutes longer—I’d like to spotlight Aaron Orendorff’s 50 Best Social Media Tools From 50 Most Influential Marketers Online. Not only because I’m quoted along with some of my favorites like Ann Handley and Joanna Wiebe, but also because it’s a gift posing as a blog post.

Don’t just bookmark the article for later reading. You’re sure to find other shiny objects and forget about it.

Schedule time on your calendarto go through this tool list to improve your social media use. I’ve already got this scheduled on my calendar!

You’re probably wondering why I’m telling you to do this.

In 2017, you’ll need to up your social media game. Your social media marketing will require a strategy so you remain competitive.

If you use social media for your business, attending Social Media Marketing World is one of the best investments you can make. SMMW17 is more than a conference. It’s meeting your social media squad face-to-face.

Jason Miller, Heidi Cohen, Alexandra Rynne, Chris Brogan, Jay Baer

You’ll find out the latest about the key platforms from the top experts. These are the name people who live and breathe social media marketing 24/7.

You don't need guesswork or hours of research to figure social media out.

Social Media Examiner's Mike Stelzner and Phil Mershon keep their ears to the ground all year long. They've put together an amazing non-stop schedule for SMMW17.

Brush up on the social media platforms you use and/or find out about the up and coming platforms you want to dive into. It’s not just about the platforms—it includes the content and analytics you need to stand out.

As I can tell you from experience, your problem will be deciding which sessions are best for you and your business! But don’t worry—Mike and Phil have your back. Unlike other events, your SMMW17 conference pass includes recordings of all of the sessions.

That’s why I bought my SMMW17 ticket back in October.

You read that right—I was so convinced of SMMW’s value I invested in a ticket before I was asked to speak!

Why invest in attending SMMW17?

The opportunity to see and build relationships with other social media influencers and practitioners face-to-face in real time is important to my business.

Yes, you can have online social media relationships. BUT meeting your social media squad person-to-person takes those relationships to another level.

BONUS: You have fun.

Mike Stelzner and his team go out of their way to make everyone feel special and a part of something bigger.

Even more important I leave SMMW feeling inspired and filled with fresh ideas. Of course, the fact that it’s in San Diego where the weather is always nice helps!

I was totally surprised to get invited back to speak at Social Media Marketing World 2017. In fact, they've added a tract on blogging!

I’m presenting a workshop on quality blog posts. Yes you can do it too!

I hope you’ll join me at Social Media Marketing World 2017.

If you have any questions, please feel free to ping me. Just hit respond on this email.

Happy Marketing
Heidi.

Heidi Cohen
Actionable Marketing Guide

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• Heidi Cohen was named 23 of the Top 100 Marketing Influencers. The results were based on BuzzSumo. Hat tip to my friends Jason Miller, Lee Odden and Doug Kessler who placed 1, 2 and 3.
  
  
• Year-end means roundup posts galore. Content Marketing Institute’s editorial team does an amazing job of making sure that their posts and those of their writers shine. Read these articles not only for the information but also for stellar examples of how to curate quality content.
  
  Heidi Cohen looks into her crystal ball for 2017 in Joe Pulizzi's eBook, 60+ Content Marketing Predictions for a Successful 2017 .
  
  ​​​​​​​Heidi contributed to 50 Best Social Media Tools From 50 Most Influential Marketers Online.