actionable marketing guide

Dear ,

Last night my husband and I attended a PenFaulkner reading at the KGB Bar nestled on one of the side streets of New York City’s East Village. It’s something I haven’t done in years.

The KGB Bar as it’s now known stands for Kraine Gallery Bar. It's in the heart of NYC's Ukrainian community on Manhattan's Lower East Side with roots dating back to a prohibition-era speakeasy.

In the 1950s, it became a meeting place for social activists and blacklisted writers before the characters of the hit show The Americans would have landed in Washington DC. By 1994, the bar was reborn as a home for literary readings showcasing up and coming writers.

As a writer, it’s important to support other writers by showing up at their readings and buying their books. Living in New York City, this is easier to accomplish than in many other areas of the country. There many places that support author and poet readings including cool bars.

Listening to an author read his work is a different experience from reading it on your own. It gives you insight into how the writer heard the words in his head when he was writing it. It enhances your experience. Besides, it brings each of us back to our childhood when our parents read to us.

Reading is a key element of building your writing habit. In turn, having a solid reading habit improves your writing.

RECOMMENDED READING:

Writing Is A Habit

This has particular meaning to me since it’s less than a week until my How To Create Quality Blog Posts Quickly and Efficiently at Social Media Marketing World 2016. If you’re going to be there, I hope you’ll attend on Sunday, April 17^th at 3:00pm.

Alternatively, get your virtual pass to Social Media Marketing World 2016. It’ll save you a bundle on travel expense!

​​​​​​​This week, I interviewed Chris Guillebeau about his new book, Born for This: How to Find the Work You Were Meant to Do. Chris is a writer, traveler, and entrepreneur who's worked all his life but never had a "real" job. He spent 10 years of that life on a quest to visit every country in the world.

The Actionable Marketing Guide will randomly pick one subscriber to receive a copy of Born for This. We'll announce the winner in next week's newsletter.

Also, checkout Chris' previous books: The $100 Startup, The Art of Non-Conformity and The Happiness of Pursuit.

​​​​​​​Last week, I interviewed Tim Sanders, the best selling author of: Life Is the Killer App about his latest book: Dealstorming. “A Swiss Army knife for today’s toughest sales challenges.”

The randomly picked, lucky subscriber who'll be receiving a free copy of Dealstorming. is Joyce Reid. Congratulations, Joyce!

Happy marketing,
Heidi

Heidi Cohen
Actionable Marketing Guide

P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/

Social Media Marketing World

Join me at Social Media Marketing World this coming Spring in sunny San Diego, California, where I'll be presenting a session on Blogging.

Conference dates are April 17-19, 2016.

Register Now And Save!

Homogenized Content: Content Fail

Transform Your Homogenized Content Into Customer Magnets

Homogenized content is spreading across business websites and social media faster than spilled milk.

Homogenized content is like the containers of milk mass packaged for your supermarket.

If you’ve never had farm fresh milk, you may not know what you’re missing. (I’m lucky. One of my friends married a farmer.) Continue reading