actionable marketing guide

Dear ,

I’m still basking in the Social Media Marketing World 2016 afterglow.

After all the anticipation and behind scenes work preparing for the 3 day event, the actual minutes just flew by. You experience it like a child where short periods of time are major chunks of your life. 

SMMW is more than a conference. It’s a group love fest, for speakers and attendees alike. People who’ve only known each other from behind a social media profile step out and are real. 

For a social media focused event, I was surprised at the personal messages that resonated throughout the show. They’re the pep talk you need to go out and do great things.

Stand Out – author, Dorie Clark expressed it best: “How can we break through in a world of distraction?”  (BTW, check out our interview with Clark.) 

To build your personal brand, you must find your breakthrough idea and become known for your expertise. Clark outlined 3 key steps:

• Build your network. Develop your connections over time. Go for breadth before depth.  Create small trusted groups around you. Be deliberate about the people you want to spend time with. 
  
  
• Build your audience. To this end, content creation is powerful. Assess how you can scale and disseminate your ideas.
  
  
• Build your community. Share your ideas one-to-many with your community. Inspire and tweak your ideas. Your ideas are valuable when other people want to share them. Give your community a way to come together. 

Gary Vanderchuk (aka, Gary Vee) said it best, “Anything that steals your time and doesn’t give you anything back is bad.”  

Gary Vee spends all of his time trying to figure out how to get opportunities for attention. I just watch people and obsess about my audience.  “I’ve done almost nothing by accident.” To become more self aware, listen more. 

Here are some useful articles from Actionable Marketing Guide to help you:

• How to build your blog audience from scratch
• Why you’re not getting blog traffic

For those of you who attended my “How To Create Quality Blog Posts Quickly and Consistently” session, thank you.  BTW, if you missed my presentation, you may be interested in: 

• 5 Core Content Types Every Marketer Needs To Succeed

After SMMW16, I have a pipeline chock full of ideas. BUT I’m always interested in knowing what marketing problems are keeping you up at night. Please hit respond on this email and let me know.

​​​​​​​Last week, I interviewed Patrick McGinnis whose new book, The 10% Entrepreneur, teaches you how to "Live Your Startup Dream Without Quitting Your Day Job."

The Actionable Marketing Guide randomly picked one new subscriber who'll get a copy of The 10% Entrepreneur. And that person is: Pratik Kapadia, Congratulations, Pratik!

​​​​​​​This week, I interviewed Laura Vanderkam. Her new book, I Know How She Does It: How Successful Women Make the Most of Their Time, is a feminist followup to her best-selling, 168 Hours.

Next week, the Actionable Marketing Guide will randomly pick one new subscriber to receive a copy of I Know How She Does It. We'll announce the winner in that week's newsletter.

Until next week,

Happy marketing,
Heidi

Heidi Cohen
Actionable Marketing Guide

P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/

5 Core Content Types Every Marketer Needs To Succeed

Fill Your Editorial Calendar Without Hurting Your Budget

No [piece of content] is an island complete in itself.

Long before content marketing ever existed John Donne understood its interconnected nature.

Content is part of your organization’s total offering. It makes what Harvard Business Professor Theodore Levitt dubbed “intangibles.” These attributes of your products and services aren’t concrete. They can’t be tested in advance. Continue reading

3 Social Media Marketing World 2016 Tactics

How You Need To Change Your Social Media Marketing NOW

For social media marketers, Social Media Marketing World 2016 (aka #SMMW16) is manna from heaven.

Social Media Marketing World is a fire hose of the latest insider tips for all things social media and hobnobbing with the social media digerati. (No, Zuck wasn’t there!) Continue reading

I Know How She Does It – Book Interview

Heidi Cohen Interviews Laura Vanderkam

New book: I Know How She Does It: How Successful Women Make the Most of Their Time

Q: What’s your best piece of advice for readers looking to improve their marketing?

Book authors often don’t start out thinking they need to know much about marketing, but the smart ones quickly figure out otherwise! You can’t share your ideas with the world if no one can find your ideas.

Marketing is fundamentally about helping people who need your message to find that message. There doesn’t need to be anything inauthentic or pushy about it. Just be clear on your story, and why your message matters to you and the world, and then look for places to tell that story.

Continue reading

Launch Your Own Content marketing Program

Learn the why, who, and how of launching your own content marketing program.

Like any marketing discipline, content marketing requires some advanced thought and planning in order to achieve the best results. But by following the steps outlined here, you will be well on your way to having a documented, scalable strategy — and an executable plan for putting it into play.

By downloading this eBook, you’ll also subscribe to receive weekly updates from CMI’s newsletter, CMI promotions and partner email lists.

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See More Free Offers

• 20+ Social Media Hack via Social Media Examiner. Bookmark this list. 
• SMMW Interview with Heidi Cohen on Post Beyond. By Hannah Kovacs
• Heidi Cohen Interview on Top SEO Rankers.
• 43 Best Sites To Learn Something About Marketing Please excuse me since it took me a few months to discover this gem that lists Actionable Marketing Guide. Hat tip to: Ash Reed at Buffer and Alex Preston (aka @Ms_Preston13 on Twitter) for getting my attention.
• Check out The Most EPIC List of Blogging Tips Ever Recorded in the Annals of Human History on Post Planner. While I’m not sure of when it was published, this article is a treasure trove of useful content and blogging information. It includes Heidi Cohen.