Actionable Marketing Guide Newsletter
Published: Mon, 04/18/16
actionable marketing guide
Dear , I’m in sunny San Diego at Social Media Marketing World 2016! Yesterday, I presented my “How to Create Quality Blog Posts Quickly and Consistently” workshop to a packed room of 300+. (Of course, I’m writing this before I even set foot out of my apartment for the airport.) I practiced and practiced the presentation until I thought I’d wear the digital ink off my computer screen. And (you guessed
it) I practiced some more. I could say the presentation in my sleep. In fact, I think I did. For me, practice run-throughs are tough. I get my energy from the audience. May be it’s that I learned to present and teach IRL in front of my NYU students. They were both accepting and tough critics, often at the same time. I remember leaving the first class I taught. It was opposite Bryant Park where the main
branch of the New York Public Library is located. I walked across West 42nd Street to the catch Uptown 1 train home. All I remember was my horror. Despite reviewing the slides before my first class, there were arithmetic mistakes when I presented it. I was convinced I could never walk into a classroom ever again. When I called my best friend for consolation, he said, “You do realize that you’ll have teach again next
week.” “But I can’t,” I screamed. I didn’t need a phone to get my message across the Hudson River. He calmly responded, “They’re expecting you.” He was right. (Unfortunately, he usually is.) The next day, I woke up to find that the world was where I had left it. I made myself a cup of coffee and settled down at my computer to create the second
class. By the third class, l learned to take the errors in my presentations in stride. When they popped up, I raised the projection screen and corrected the answer on the white board. In the process the students learned how to get the right answer. I won them over and they were on my side. Since then I’ve learned that audiences want you to succeed. They want to learn from you. So they’re often much more forgiving about your presentation than you
are. If you’re attending SMMW16, please don’t be a stranger. Come up to me and introduce yourself. I’m hosting a roundtable on Tuesday at lunchtime on Content Ideation.
As for the small mistakes and problems in your life, take a deep breath. Everything will work out. Very few things are life and death, especially for a marketer. Remember there’s always ice cream and chocolate. The Actionable Marketing Guide will randomly pick one subscriber to receive a copy of The 10% Entrepreneur. We'll announce the winner in next week's newsletter. Our randomly picked subscriber who'll receive a copy of Born for This is, Laura Matar. Congratulations Laura! And check out Chris' previous books: The $100 Startup, The Art of Non-Conformity and The Happiness of Pursuit. |
Happy marketing, Heidi Cohen P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/
Share:
If you wanted to attend Social Media Marketing World but couldn't, consider buying a virtual ticket. You'll get full recordings of all the sessions. It's the next best thing to being there IRL.
Why Search No Longer Has A Chokehold On MarketingHow To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience. Continue reading Key 2016 Content Curation Trends: Are You Keeping Up?Posted on April 14,
2016 by Heidi Cohen in Content Curation, Content Marketing 6 Content Curators Explain How To Break-Through Content marketers find it increasingly difficult to attract audience attention in 2016. Even worse, that’s before they can start to engage prospects, develop relationships and ultimately sell product. The 10% Entrepreneur – Book InterviewPosted on April 16, 2016 by Heidi Cohen in Career, Small
Business Heidi Cohen Interviews Patrick J. McGinnisNew book: The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job Q: What’s your best piece of advice for readers looking to improve their marketing?Marketing starts with you. Make your name the most important one of your business card so that no matter where you go in your career, you will always be investing in the only “brand” that you can actually carry with you – your own. Choose the one or two things you most want to be known for professionally (and sometimes that intersects with personal interests as well). Then create content, whether it’s a blog, blog posts for others, or articles for publications, that support all of your efforts. Also try to speak at conferences or maybe even on TV.
State of the Industry 2016
|
|
|
HEIDI COHEN AROUND THE WEB |
- Heidi Cohen contributed to Social Media Examiner’s 20+ Social Media Hacks and Tips From the Pros. The post is well worth your time since it’s a
roundup of the latest hacks you may be missing.
- Heidi Cohen participated in RazorSocial’s Content Marketing Mastery round up. Cleary created this content to help promote his one day workshop in Ireland.
http://contentmasterysummit.com/how-to-become-a-content-marketing-master/
|
|
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, and after-post forms, while giving you the ability to A/B test, add page-level targeting, and do so much more.
Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
|
|
|
|
Can't wait for next week's edition of the Actionable Marketing Guide? Get an email notification when each new post is published – generally 2 to 4 times a week. Having trouble reading this email? |