Actionable Marketing Guide Newsletter
Published: Tue, 02/16/16
actionable marketing guide
Dear , It’s Valentine’s Day and love is in the air. Even the most hardcore New Yorker’s heart melts on Valentine’s Day. As I rushed through Grand Central station Friday, I spotted one bridal party taking location photographs. This bridal party was smart. Wearing a short white dress, the bride had the photos taken inside near the train gates (I’ve seen brides lugging their no longer white dresses through the winter slush.) Valentine’s Day is on almost every marketer’s promotional calendar. Depending on your offering, positioned right you raise your prices and customers won’t bat an eye. Of course, your product should whisper romance like flowers, candy and perfume. When I worked at The Economist, my boss tried to persuade me to create a holiday promotion to sell subscriptions. (The Wall Street Journal did.) While The Economist’s brand color is valentine red, I refused since a subscription doesn’t say love.
If your product doesn’t say love or romance, you can still have fun by creating holiday greetings to
distribute across your own and social media platforms that make your customers smile. It’s a great hook for your content and social media. For example, here are two columns I wrote about love. Need springtime content
inspiration? Need extra help to get your writing mojo going? Please join me at Social Media Marketing World 2016 where I’m teaching a workshop called “How To Create Quality Blog Posts Quickly and Consistently.” It’s a 90 minute session complete with 20+ blog post formulas to
get your content flowing. Get your ticket by Friday, February 19 when the prices go up.  This week we interviewed Andrew Davis, whose book Town
INC explores the connection between businesses and the communities and cities they operate in and identify with. After traveling to fifty American cities trying to figure out why some were booming and others were bust. Andrew found out that a whole host of businesses market the place they do business more than the business they
do. Also consider giving his first book, Brandscaping, a look. It’s worth your time. One lucky subscriber will be getting a
free copy of Town INC. We'll tell you who in next week's newsletter.  Last week we interviewed Ann Handley, whose book Everybody Writes should be required reading in
high schools and colleges. Ann describes it as "A book that functions for marketers as part writing and story guide, part
instructional manual on the ground rules of ethical publishing, and part personal training on muscle-building processes and habits." Everybody Writes is top on my list of the books that have inspired my work. Our randomly selected subscriber, Ann VerWiebe, will be receiving a free copy of Everybody Writes. Congratulations, Ann! Happy marketing, Heidi Heidi Cohen Actionable Marketing Guide P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our
email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/ |
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